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How does the news coverage of public election campaigns influence voters? Discuss.
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Public relations are a huge industry, but its product is quite unusual, because PR produce images of politicians and other public people. However, it would be unfair to say PR are nothing more than trickery, because they simply help politicians concentrate and mobilize their best qualities and demonstrate their most tremendous victories.
Public election campaigns, promoting politicians from various parties, help them understand the needs of contemporary society and offer a remedy against the most evident problems of population. Each campaign is designed for a certain audience: for example, younger politicians and liberals expect the support of youth, whereas conservators and republicans design their election programs taking into account the needs of religious and elderly people. It is impossible to satisfy the needs of the whole society, so PR-specialists usually choose the most influential social group (as a rule, employed 35-40-year-olds) and offer some improvements for their life.
The second factor influencing the effectiveness of election campaign is social situation in the country. For example, the state usually needs a strong leader, or more precisely, a ruler, if there is a military threat, whereas in the situation of economic stagnation, the population is more likely to elect liberal or democratic reformers. Election campaigns in this case highlight the current situation in the country and the most favorable resolution of existing conflicts. In addition, popularity of a politician depends on his/her reputation, and the successful election campaign is one which proves reliability and honesty of a politician.
In conclusion, only those campaigns which include these three factors (audience, current situation, reputation) are influential, so it would be wrong to say that all campaigns have considerable impact on the results of voting.
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